In this session, we will explore how AI-driven recommendation systems, the same principles that power platforms like TikTok, Meta, and YouTube can transform the way websites engage visitors, even for small business WordPress sites. Attendees will learn how personalized content and smart suggestions can guide users through a site naturally, increasing engagement and loyalty. We’ll break down the concepts behind recommendation AI in simple, business-friendly terms, showing how insights from visitor behavior can be applied to any website without requiring technical expertise.
Attendees will leave with a clear understanding of how AI personalization works, why it matters for customer retention, and practical ways businesses can leverage AI to make their websites more interactive and visitor-focused. I will also highlight real-world examples of AI-driven engagement strategies in action, illustrating how small, thoughtful changes in content delivery, similar to how major platforms keep users engaged can have a significant impact on the customer experience.