Marketing analytics doesn’t have to feel like rocket science. Stephen Paul Samynathan is here to show you a simpler, smarter, and faster way to make data work for you.
With years of experience helping businesses from startups to million-ringgit companies, Stephen knows how to turn marketing data into actionable insights — without drowning in spreadsheets.
In his session,
Level Up for Marketing Analytics Using MCP
Stephen will demonstrate how to transform your WordPress site into an intelligent marketing command center. By connecting Google Analytics, heatmap tools, SEO platforms, and WooCommerce, you can ask questions in natural language — right from your WordPress dashboard — and get instant, consolidated answers.
Curious about:
- Which product pages have the highest bounce rates this month?
- How conversion rates differ by traffic source?
This session shows you how to connect your AI coding tools directly to your local WordPress installation using Model Context Protocol (MCP). You’ll see a live demo where AI assistants can query your real site data, understand your specific configuration, and generate code that actually fits your environment—not just generic WordPress examples. Learn the simple setup that bridges this gap and transforms your AI from “guessing” to “knowing.” If you’re tired of tweaking AI-generated code to match your site, this talk will show you a better way to work.
By the end of the session, you’ll know how to architect a smarter analytics workflow that brings all your marketing intelligence into one place: your WordPress admin.
Join us at WordCamp Malaysia 2025 to learn from the best and make your website truly shine!
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