LiRou is the co-founder of Mida, a Digital Experience Optimization (DXO) platform. With a passion for enhancing online user experiences, LiRou has led Mida to become a trusted solution for global brands such as Strathberry, Hickap, and The European University, helping them improve their digital experience and increase conversion rates.
Prior to co-founding Mida, LiRou honed her skills as a growth team leader at an e-commerce marketplace startup. There, she focused on innovative strategies to assist retail stores in their digital transformation journey, particularly in enhancing online sales through experimentation and optimization.
LiRou’s entrepreneurial spirit extends beyond Mida. She is also the founder of Athletic Introvert, a local e-commerce brand dedicated to helping introverts stay active and build meaningful connections with like-minded individuals.
As a seasoned professional in the digital optimization space, LiRou frequently conducts live sessions for people interested in improving conversion rates and digital experiences. Her unique blend of technical expertise, entrepreneurial acumen, and understanding of user behavior makes her a valuable resource in the ever-evolving world of digital commerce and user experience.