Digital Experience Optimization (DXO)

Chua Li Rou

Learn the importance of Digital Experience Optimization (DXO) and Conversion Rate Optimization (CRO) in enhancing user satisfaction and improving website performance through key strategies and future trends.


This presentation will cover Conversion Rate Optimization (CRO) and Digital Experience Optimization (DXO). We’ll define these concepts and explain their importance in improving website performance. We’ll discuss key strategies, best practices, and metrics for measuring success. The presentation will also touch on challenges in implementation and future trends in the field. By the end, you’ll understand how these techniques can significantly enhance user satisfaction and business outcomes in the digital space.