3 new SEO lessons I learned from the past 12 months

Presented byLow Chee Cheong

Learn three key SEO lessons from recent Google changes: adapting to AI content, understanding user engagement’s impact on rankings, and writing for both humans and search engines.

Google is a very different animal today compared to 5 years ago. Flooding of new AI content and lawsuits and API leaks forces the search engines AND SEOs to reinvent themselves to stay relevant. Three key lessons I learned (and will share) are:

  1. Adaptation
  2. User Engagement Impact on Search Rankings
  3. Write for Machine

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